THE LORD OF THE RINGS MOVIES 1–3 COLLECTOR’S EDITION GIFT SETS
DVD Gift Set Packaging
NEW LINE HOME ENTERTAINMENT
We had the collaboration of a lifetime when we worked closely with New Line and Weta to develop all-encompassing campaigns for all three The Lord of the Rings films, including packaging, advertising, and promotional materials. Among the various DVD releases, we created a high-end collector’s set for each film, conceived with the true fan in mind. The packaging featured exclusive illustrations from acclaimed Tolkien artist Alan Lee, and each set included the Special Edition Extended Version of the film, plus an exclusive, collectible sculpture.