GAME OF THRONES
HBO HOME ENTERTAINMENT
Our strategy for this press kit was to separate the press corps into four houses based on four different kingdoms in the show. First, we teased members of the press with a scroll declaring their assigned house. Next, we sent them a kit corresponding to their house: each kit was designed with keen detail, featuring sigils and color palettes unique to each house. Crafted from high-end materials, the kits included premiums inspired by the show: a dragon egg paperweight, a parchment leaf with the house’s motto, a wax seal stamp of the house’s sigil, and a bundle of fine stationery.